Funimation: Doing it Right
For those of you who don’t know, Funimation has licensed the highly controversial totally awesome anime series Strike Witches and plans to release it on DVD on March 30, 2010. The show is widely known for containing copious amounts of gratuitous fanservice. This turns off many people, and yet despite this, the show does have a healthy fanbase. Funimation faces the challenge of marketing this show to the not-so-appreciative through use of their hilarious quirky humor.
To see what I mean, check out the link below, and be sure to watch the trailer:
Strike Witches – Winning the War on Pants
Is this marketing going to be effective? I think it will be. Of course, I’m sure many are turned off by the simple fact that a show like Strike Witches even exists, and don’t find this marketing approach to be humorous at all. But for the many of those who may be on the fence about such a show, I think this approach will help sway them in the right direction. Funimation, kudos to whoever works in your marketing department!
Posted on 2010-01-12, in Anime and tagged fanservice, funimation, strike witches. Bookmark the permalink. 4 Comments.
Janai
Antz
OtakuAnthony
jaysteevee
vtine
matty
machineslife
Nyanman
I love the trailer. Creative and funny. Funimation finally doing things right. They fly though the air with the greatest of tease.
I love the trailer because they aren’t taking the anime too seriously. They aren’t trying to play it off as some epic, emotional life-changing story. It’s army chicks without pants, dude. Have some fun with it! That’s exactly what FUNi is doing so yes, they are definitely doing it right. =D
Blogged. Congrats to Funi for making me laugh, and to you for bringing it to my attention.
Uugh region lock – Funimation decided to block anyone outside the US. Thank god I can still watch the trailer in Amazon, though… This is awesome, and is probably the best way to market Strike Witches… It’d be interesting to see how will the sales be. xD;